The research surveys what people actually die from and what they search for information on, as well as news in the NYT and Guardian. It did not include deaths caused by alcoholism, neither directly or indirectly (such as traffic accidents), wonder why?
Homicides are also very overrepresented in the news, by a factor of 31. The most underrepresented in the media are kidney disease (11-fold), heart disease (10-fold), and, perhaps surprisingly, drug overdoses (7-fold). Stroke and diabetes are the two causes most accurately represented.
Perhaps we don't like to admit how much we are killing ourselves.