Self-control. anyone?

> It’s not a certain feature that they get wrong, it’s that people use their iPhones way too much. In other words, if you’re always holding your iPhone in your hand browsing the web, scrolling on Facebook, texting, or taking photos, you’re using it wrong.

> “I think perhaps constant use,” Ive responded when asked about how Apple buyers misuse their iPhones. “This isn’t a new phenomenon that we have to exercise a modicum of self-control to find the right balance.”

http://news.softpedia.com/news/you-might-be-using-your-iphone-wrong-apple-design-chief-says-517938.shtml

What say you?